supporting first time business owners

We support founders who are new to business and need someone to work problems through with - think of us as your personal board advisors without the expensive cost!

WHAT IS THIRTY THREE PERCENT?

Thirty Three Percent was founded with a very simple goal.

To help first-time business owners with practical strategies that make elements like finance, marketing, management, sales and recruitment less stressful and overwhelming.

We know being a first-time founder is a lonely business, so we provide that additional voice you can talk to, who's been where you are and can share their experiences so you don't feel alone.

We share our experience and those of other small business owners so that you can avoid the mistakes others have made, giving you a fast track to growth.

WHO ARE WE?

We founded Thirty Three Percent to support first-time business owners.

We've been business owners, agency founders, and run large-scale businesses throughout our combined 50+ year careers. But most importantly, we've felt the stress and loneliness that hits all first-time business owners.

Our goal is to take away the complexity, the nonsense and the confusion about running a business. No one says it's easy, but we make it our mission to simplify it.

We are business support experts who have actually built and run businesses - which seems quite rare!

- James & Garry

About

founders first programme

Running a business is hard, but what most people are not prepared for is how lonely it can be.

You cannot afford expensive staff to work alongside you, and you don't have a budget for non-executive directors, but you need someone who you can share some of the load with.

This is where our Founders First comes in.

We act like your personal board advisors, without the expensive costs. If you need an hour a week to talk through your problems, we are there. If it's a monthly planning day, count us in. We work to YOUR schedule and needs.

Learn how we can help - from your finances to sales & marketing, and everything in between.

FIND OUT MORE

OUR SERVICES

We've developed a series of high impact, practical solutions, designed to help with specific business and marketing challenges.

Check out our services

KKA Case Study:
Business and Brand Strategy

"Fundamentally, our outlook is now different and Thirty Three Percent's assistance has been a key part in helping us to understand how we can best operate in the marketplace and in the interest of our colleagues and clients"

- Kasia Borkowska, Director, KKA Architecture

Learn how we helped KKA change the ethos, culture and outlook of the company by acting as an impartial advisor and working on a soft rebrand to set them ready for a new future.

Through Lego Serious Play workshops, we created a clear Vision for the business to match company values, ultimately launching a new website with a social media and PR strategy.

LEARN HOW WE DID IT

About

BRAND POSITIONING & MARKETING STRATEGY

Our signature program.

Over a series of workshops, interviews and strategy sessions, we help businesses define what makes them special, refine their culture, position their brand and create a strategy that will grow their business.

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Latest from our blog

Why Co-Founders Drift and the impact on accountability

I've often described having a co-founder as one of the biggest advantages in building a business, like my cheat code. You share the pressure, split the workload, and make decisions together. In theory (and often in practice), it makes accountability easier. Too often recently, I've seen it do the opposite. Most co-founder issues aren’t dramatic fallouts or big disagreements. It's more subtle than that. They don’t usually fall out - they drift apart . And when drift sets in, a

Split image of a calm owner and a stressed one

Putting yourself first will drive your business forward

Understand why putting yourself first as a small business owner is actually best for your business

AS FEATURED ON:

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"They have been a true extension of our team, acting like a board advisor but without the expensive costs.

They quickly got to grips with our business, asking the right questions and challenging us when we weren’t addressing key issues. They don’t just observe, they roll up their sleeves and provide practical tools and clear, tangible actions that drive progress. Their support has been invaluable."

— Kayleigh Atherton, Managing Director, Evolved Business Support