why 'Thirty Three Percent'?

Shouldn't you
love it?

The average person spends 90,000 hours at work over their lifetime. That's roughly a third of your entire life. We founded Thirty Three Percent because we believe your working life should be something you're proud of, energised by and excited about.

50+

Years combined experience

1000s

Of businesses helped

1/3

Of your life spent at work

our story

Why we started this

We're James and Garry. We've been business owners and agency founders, and we've run large-scale operations across a combined 50+ years. We've felt the highs and the crushing lows. We've made expensive mistakes and had the kind of wins that make it all worthwhile.

Along the way, we noticed something. A lot of business support is too theoretical, too expensive, or delivered by people who've never run a business themselves. We wanted to change that.

So we built Thirty Three Percent. A consultancy that's practical, affordable and grounded in real experience. We help business owners with the stuff that matters, like marketing, brand, strategy and growth, and we make it feel achievable instead of overwhelming.

Two heads are better than one

James & Garry

The creative brain

James Adam

A brand and marketing strategist with a knack for making the complicated feel simple. He's the one asking "but what does this mean for your customer?" and pushing teams to think differently about how they communicate.

The strategic anchor

Garry Lee

Business-focused, numbers-driven and the one who makes sure good ideas turn into good results. He brings structure, accountability and a healthy dose of pragmatism to every engagement. Sensible, but never boring.