Thirty Three Percent

    Privacy notice

    Last updated: 05 August 2026

    This privacy notice explains how 33 Percent Ltd, trading as Thirty Three Percent (“we”, “us”), collects and uses personal information about people who visit our website, get in touch with us, attend our talks and workshops, buy our courses, or work with us as clients.

    We are the controller of your personal information, which means we decide how and why it is used.

    Who we are and how to contact us

    • Company: 33 Percent Ltd, trading as Thirty Three Percent
    • Company number: 12775713
    • Registered office: 16 Kingsway, Altrincham, WA14 1PJ
    • ICO registration number: ZB433919
    • Email: hello@thirtythreepercent.co.uk

    Please use these details for any question about this notice or to make a data protection request.

    What information we collect and why

    When you get in touch or book a call

    If you use our contact form, email us or book a discovery call, we collect your name, email address, the topic of your enquiry, your message, and any other details you choose to give us (such as your business name, role or phone number). We use this to reply to you and to talk to you about working together.

    When you become a client

    To deliver 1:1 support, brand strategy, workshops, masterminds, talks and online courses, we collect:

    • names, contact details, job title and business details
    • information you share with us during sessions about your business, goals and circumstances
    • session notes
    • billing, invoicing and payment information (card payments are handled by our payment provider; we do not see or store full card details)

    Marketing and updates

    If you sign up for our updates, or you are an existing client, we use your name, email address and marketing preferences to send you news, articles and details of our services and events. Every email includes a link to unsubscribe.

    Talks and events

    When we speak or run workshops for other organisations, the organiser may share attendee names and contact details with us so that we can deliver the session and send follow-up materials.

    Business development

    We may use business contact details that are publicly available, for example on LinkedIn or a company website, or that we receive through platforms such as Upwork, to contact people about services that are relevant to their business.

    When you visit our website

    With your consent, our website uses cookies and similar technologies, including the LinkedIn Insight Tag and the Meta (Facebook) Pixel. These collect information such as your IP address, device and browser details, the pages you visit and the actions you take. We use this to understand how our website is used, to measure our advertising, and to show our adverts to people who have visited our site. See the “Cookies” section below.

    Our lawful bases

    Under UK data protection law we must have a lawful basis for using your personal information. We rely on the following:

    • Contract – to deliver the services you have bought from us, and to take steps you ask for before entering into a contract, such as a discovery call.
    • Legal obligation – to keep financial and tax records.
    • Legitimate interests – to respond to enquiries, run and improve our business, deliver talks and workshops arranged by event organisers, contact business prospects, and send marketing about similar services to existing clients. We have balanced these interests against your rights, and you can object at any time.
    • Consent – for marketing emails to people who are not existing clients, for non-essential cookies and advertising pixels, and for recording any health or wellbeing information you share in sessions. You can withdraw your consent at any time.

    Cookies

    Essential cookies are needed for the website to work. We only set analytics and advertising cookies, including the LinkedIn Insight Tag and Meta Pixel, if you accept them through our cookie banner.

    Who we share your information with

    We do not sell your personal information. We share it only with service providers who help us run our business, and only as much as they need. They include:

    • Call booking and calendar: Cal.com
    • Email marketing: Mailchimp and Brevo
    • Payments and accounting: Stripe
    • Advertising and analytics: LinkedIn, Google and Meta
    • Professional advisers: our accountant

    We may also share information if the law requires it, or with event organisers where you attended a session they arranged.

    International transfers

    Some of our service providers, including LinkedIn, Meta and Google, store or process data outside the UK, mainly in the United States and the European Economic Area. Where this happens we make sure appropriate safeguards are in place, such as the UK Extension to the EU–US Data Privacy Framework (the “UK–US data bridge”), UK adequacy regulations, or the ICO’s International Data Transfer Agreement or Addendum.

    How long we keep information

    • Client records and session notes: for the length of our work together, then up to 5 years.
    • Invoices and financial records: 6 years after the end of the financial year they relate to, as required by HMRC.
    • Marketing list: until you unsubscribe, or 2 years after you last opened or clicked one of our emails.
    • Cookies and pixels: as set out in our cookie banner.

    After these periods we securely delete the information or anonymise it.

    Automated decision-making

    We do not make decisions about you based solely on automated processing.

    Your data protection rights

    You have the following rights. Some apply only in certain circumstances, and some depend on the lawful basis we rely on.

    • Access – to ask for copies of your personal information.
    • Rectification – to ask us to correct information you think is inaccurate or complete information you think is incomplete.
    • Erasure – to ask us to delete your personal information.
    • Restriction – to ask us to limit how we use your personal information.
    • Objection – to object to our use of your information where we rely on legitimate interests, and to object to direct marketing at any time.
    • Portability – to ask us to transfer information you gave us to another organisation, or to you.
    • Withdrawing consent – where we rely on consent, you can withdraw it at any time.

    You do not usually need to pay a fee. We will respond without undue delay and within one month. To make a request, email hello@thirtythreepercent.co.uk.

    You can read more about your rights on the ICO’s website: https://ico.org.uk/for-the-public/

    Changes to this notice

    We may update this notice from time to time. The latest version will always be on our website, with the date it was last updated.

    How to complain

    If you have any concerns about how we use your personal information, please contact us first at hello@thirtythreepercent.co.uk.

    If you are still unhappy, you can complain to the Information Commissioner’s Office (ICO):

    • ICO Head Office, 4th Floor, No.3 Circle Square, 5 Hawkshaw Street, Manchester, M1 7BL
    • Helpline: 0303 123 1113

    Website: https://ico.org.uk/make-a-complaint/