case study
Beam
Mat
Building one brand identity across four distinct schools in a Multi-Academy Trust.
Client
Beam Mat
Sector
Education, Multi-Academy Trust
Services
Brand strategy, stakeholder engagement, visual identity
Result
4 schools united under one identity
the challenge
Unity from diversity
Beam Mat was bringing together four distinct schools under one Multi-Academy Trust. Each school had its own identity, history, and community, but they needed to feel part of something bigger.
The challenge was to create a brand identity that could unite these schools while respecting their individual characters and building trust with parents, staff, and the wider community.
our approach
Building bridges
We worked with leadership teams from all four schools to understand what they valued, what made each school special, and what they hoped the Trust would become. This collaborative approach was essential to building buy-in and creating something that felt authentic.
Stakeholder engagement
Workshops with heads, governors, and key staff from each school to understand perspectives and build consensus.
Values & vision
Defined the shared values and educational vision that would unite all four schools under the Beam Mat banner.
Visual identity system
Created a flexible identity system that works at Trust level and can be adapted for each individual school.
the results
Stronger together
4
Schools united
1
Shared vision
Clear
Identity system
Beam Mat now has a cohesive brand identity that represents all four schools while allowing each to maintain its distinctive character. Staff, parents, and pupils understand what Beam Mat stands for and feel part of something larger than their individual school.
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