
case study
Brand strategy and culture transformation for a growing practice.
Client
KKA Architecture
Sector
Architecture
Services
Brand strategy, culture, LEGO® Serious Play®
Result
Complete culture transformation
the challenge
KKA Architecture had grown significantly, but their brand hadn't kept pace. The founding partners recognised that their culture, client experience and market positioning needed to evolve to match their ambitions.
They needed more than a new logo. They needed a fundamental shift in how the practice saw itself and how clients experienced working with them.
our approach
We took the entire team through a series of strategic workshops, including our signature LEGO® Serious Play® sessions. These aren't your typical corporate exercises. They're designed to unlock honest conversations about values, aspirations and what makes the practice truly special.
Deep-dive workshops with partners and key team members to understand the practice's DNA and future vision.
Working with the whole team to define shared values and behaviours that would shape the new culture.
Evolution rather than revolution. Refining the visual identity to reflect the practice's new direction.

Working with James and Garry was transformative for our practice. They helped us see ourselves clearly for the first time, and gave us the tools and confidence to become the firm we always wanted to be.
the results
100%
Team alignment
New
Brand identity
Clear
Culture & values
KKA now operates with a clear sense of purpose and shared values. Their client experience has been elevated, their team is more engaged, and their market positioning reflects who they truly are as a practice.
ready for your transformation?
Every transformation starts with a conversation. Thirty minutes, no obligation.