case study
Career
Connect
A charity marketing strategy that secured orders before the project was even complete.
Client
Career Connect
Sector
Charity, employment support
Services
Marketing strategy, proposition development, sales enablement
Result
Pre-launch sales secured
the challenge
Expanding impact
Career Connect is a charity dedicated to helping people find meaningful employment. They wanted to expand their services but weren't sure how to communicate their new offerings to potential partners and funders.
They needed a marketing strategy that would help them articulate their value proposition and reach decision-makers in education and local government.
our approach
Strategy with heart
We developed a comprehensive marketing strategy that combined the charity's passion with practical commercial thinking, to create materials and messaging that would resonate with commissioners and partners.
Proposition development
Refined the core service offerings into clear, compelling propositions that decision-makers could understand and buy.
Target audience mapping
Identified key stakeholders in education and local government, understanding their needs and how Career Connect could meet them.
Sales enablement
Created pitch materials and conversation frameworks that the team could use immediately to engage potential partners.
the results
Pre-launch success
Sales
Before launch
Clear
Propositions
New
Partnerships
The strategy was so effective that Career Connect secured orders for their new services before the project was even complete. The clarity of their messaging and the strength of their proposition made conversations with potential partners much easier. They continue to use the frameworks and materials we developed to grow their impact.
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